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  • Creating a presence for an inspiring school

    Public schools need a strong presence in the community, but Santa Monica High School (Samohi) — renowned for its stellar music program and high level of academic achievement — was nearly invisible. Its entrances were a hodgepodge of concrete walls, chain-link fences and gray driveways. But with bold design, some paint, and the help of a team of volunteers, we transformed them, and magnified awareness of the campus.

    A new theatre director brought exciting musicals and challenging plays to the school. Getting the word out was a task we took on with enthusiasm, designing a series of campaigns >>

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    that filled seats, generated revenue and helped revive interest in the theatre program among both the students and the surrounding community.

    Then we took on the music program, including the poster and website for Jazz4Japan, a concert to raise money for victims of the earthquake and tsunami.

    Schools are underfunded these days, especially the arts. But with a little help from volunteers like us, those critical programs can remain strong. >>

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