Public schools need a strong presence in the community, but Santa Monica High School (Samohi) — renowned for its stellar music program and high level of academic achievement — was nearly invisible. Its entrances were a hodgepodge of concrete walls, chain-link fences and gray driveways. But with bold design, some paint, and the help of a team of volunteers, we transformed them, and magnified awareness of the campus.
A new theatre director brought exciting musicals and challenging plays to the school. Getting the word out was a task we took on with enthusiasm, designing a series of campaigns >>