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    Raising millions to cure women’s cancers

    The Revlon Run/Walk for Women is an inspiring event that brings out the very best of both the East and the West Coasts. Created by The Entertainment Industry Foundation and organized by the Davis Group, it’s supported by dozens of great companies.

    By its fifth year, The Revlon Run/Walk had raised more than $1.5 million at the Los Angeles run, and over $700,000 at its New York counterpart. But the organizers knew that a fresh approach could help them do even more.

    FreeAssociates anchored the campaign with an image that captured the exhilaration and empowerment that characterize the event. Then we created every bit of supporting material, from posters and advertising, >>

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    to in-store counter cards and t-shirts — a total of some 40 marketing tools, eventually including giant video displays.

    The result: In our first year, we achieved a 60% overall increase in net contributions. The bicoastal event went on to raise well over $30 million for cancer research during our 12-year tenure.

 

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