OPI was a top finance and accounting outsourcing firm, with operations on three continents and an international clientele. Their target audience was primarily CFOs of major corporations.
Their old website (as well as the rest of their marketing material) was dated, tired and failed to reflect the dynamic nature of their company.
We revitalized their site, striking a balance between the high level of professionalism required when one company is trusting its most sensitive financial data to another — and the warm personal relationships that are necessary for insightful partnerships to develop. Using the immediacy of black & white photo journalism in a highly organized, clean structural grid, we added touches of bright color to keep things lively and give users an aid to navigation, helping them stay oriented through a large and complex site.
The result: During the four years we worked with them, OPI grew to nearly 4,000 employees and $100 million in revenues — the largest company dedicated to outsourcing finance, accounting, tax and data analytics — until they were purchased by EXL. Glad we could help! >>