KidsGive founders Laura Rangel and Lisa Steen-Proctor had a vision: to to help struggling families overseas and, at the same time, teach American kids the joy of giving. They wanted children to feel connected to their counterparts in the rest of the world.
To do that, they designed a stunning collection of dolls called Karito Kids (“karito” means “caring” in Esperanto). Each doll represented a girl from a different country — China, Italy, Mexico, Kenya and the United States. KidsGive dressed them not in native costume, but in contemporary fashions to emphasize the cultures’ similarities as much as their differences.They commissioned exciting mystery adventure books from top children’s authors. Finally, they built a website that encouraged participation, rewarded caring, entertained, educated, and created a community of girls, all of whom wanted to give back to the world around them.
The result: We were lucky to get involved early and very deeply, creating a brand identity, packaging, trade exhiibts, website, point of purchase displays, promotional videos and trade advertising that helped catapult Karito Kids to the pinnacle of recognition in the toy industry. Our >>