|When we met them, Kenwood USA was already widely recognized in the world of consumer electronics. But to retailers and users, Kenwood was just another stereo company. Our job: differentiate the brand.
A new strategy, “Music is Personal,” drove our solution, and positioned Kenwood in human rather than technological terms.
We started with a 6,000 s.f. trade exhibit that helped them feel accessible, yet still innovative. Response was so overwhelmingly positive that the new exhibit spearheaded a complete revamping of the company’s marketing materials. In addition to creating many of those items ourselves, FreeAssociates acted as Kenwood’s strategic design >>