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  • How we helped a dried-up desert development blossom

    The City of Palm Desert had a $15 million dollar challenge on its hands. They had developed a beautifully designed, well-built community of affordable housing in the midst one of the most prestigious neighborhoods in the Coachella Valley (which, among others, includes Palm Springs, Indian Wells, and La Quinta).

    And after nearly a year of political conflicts, marketing failures, delays and negative publicity, not a single one of Desert Rose’s 161 completed homes had been sold.

    Fortunately, the Palm Desert Redevelopment Agency decided to hire our client, Community Dynamics, to help them overcome the significant marketingand financial obstacles that had boggeddown the project. And they, in turn, hired us—along with a top-flight sales force, anaward-winning interior design firm, anda knowledgeable public relations team. Together, we fashioned a strategy to turn the project around. >>

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    Working with a tight budget that reflected the affordable nature of the homes, FreeAssociates created a colorful, exciting visual identity. We applied it to sales office graphics, signage and an engaging new brochure. We also developed a complete advertising campaign, including print, outdoor, radio and television.

    The result: Traffic and sales exceeded all expectations, and Desert Rose bloomed. It became the Number One-selling community in the entire Coachella Valley.

 

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Belkin
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IBM | DuPont | GM
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Revlon Run/Walk
Santa Monica High School (Samohi)
Scared Silent
Seika
Senior Resource Group
TDI Library Services
Westside Pavilion
 
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