Be Green Packaging had a successful startup period in which they sold cutting-edge compostable trays and containers to retailers like Whole Foods. But with their growth came new opportunities to do more...along with increased competition. Targeting consumer goods manufacturers like Gillette, they knew their funky, friendly image wasn’t going to cut it. Their marketing tools had to position them as the capable, reliable, innovative resource they actually are.
We both knew we didn’t want to abandon their green roots. But we wanted to combine that authentic natural ethic with a much more professional presentation. Be Green can engineer packages to tight tolerances and deliver millions of units on time with excellent quality control. That had to be clear as well.
The result: With their new web site, advertising and sales presentations, they’ve entered a whole new realm. Be Green has recently opened a new domestic manufacturing plant, and they're growing by leaps and bounds.