BAI (the Bank Administration Institute) provides research and education to the nation’s banking industry. They hold workshops, seminars and forums, as well as monitor industry trends.
Our first task was to revitalize BAI Retail Delivery, the world’s largest banking conference and expo. Over time, the event had become ho-hum, and attendance was falling. We wanted to inject life into the brand and give people a reason to attend. We used bright color and humor to pique bankers’ interest, then presented the content in a clear, easy to use format that became a standard for other BAI events.
The result: Response was powerful, and we went on to design annual campaigns to help carry the conference through the 2008 crash, and keep attendees engaged and involved.
We also created campaigns for many other BAI events, including the invitation-only series “Mavericks in Banking” aimed at high-level executives who gather to explore cutting-edge technology and thought, and to shape the future of the industry. >>